Essential Business Tools I Use & Recommend
There are some essential business tools that every single internet marketer should have for building the foundation of your online presence, those are just some I recommend.
These tools are, in my opinion, the minimum “must-have” tools and not simply “nice to have” tools.
Once you get your feet wet you will find a lot of other great resources that will help you improve your business, but for now, these are the tools of the trade.
Home Office Setup
A Reliable Computer & Fast Internet Connection
Let’s face it, without a computer and access to the internet, you simply don’t have an internet business.
Working from Internet Cafes is definitely not an answer. It is expensive, time-consuming and most importantly, not safe. Many of these computers are full of viruses, trojan horse programs, and key logger spyware.
Whenever possible, try to get a fast connection.
Remember, time is money and having to wait a minute every time you log onto a new website is a total waste of time. The wasted minutes quickly add up to several hours, and this dramatically impacts your business.
Desktop Work Station:
- Laptops: LG gram Laptop – Intel 8th Gen Core i7
- CPU: Intel Core i7-8700K
- RAM: Corsair Vengeance LPX 16GB
- Hard disk: Seagate Backup Plus Slim 2TB External Hard Drive
- Wifi Extender: TP-Link – AC1750
- Desk: Tribesigns Modern L-Shaped Desk
- Chair: High-Back Executive Leather Office Chair
- Keyboard: Microsoft Sculpt Ergonomic Keyboard
- Mouse: Microsoft Sculpt Ergonomic Mouse
- Speaker: OontZ Angle 3 (3rd Gen)
- Headset: Logitech USB Headset H390
- Desk Lamp: Lampat LED Desk Lamp, Dimmable
Digital Marketing Tools
Is it possible to make money online without having your own website? Yes. However, I highly recommend that you get your own website or blog in order to build a strong online presence.
I do not know of a single successful internet marketer that does not have at least one website or blog. Most have many different websites.
I recommend getting your own self posted WordPress blog, set up. That is a great way to get traffic and it is a powerful platform with many plugins.
Having a good website host is not a luxury, but an essential component of internet marketing. I have used many different web-hosting platforms in the past, some good and some disastrous, and the ones that I can highly recommend are:
As per my experience with them, they are one of the tops with 24/7 support, live chat, a free domain name for the first year, a free SSL certificate included for your site security, very attractive payment plans, starting from €3.59/month.
I never faced any problems with Bluehost, and I love their platform, especially with the fast load time of 406ms (0.4 seconds) which is very important. If your blog/website is slow, your readers will get frustrated and leave the site. On the other hand, it is Google, that will push your site at the bottom of the search engine and you will find it really hard to rank.
D9 Hosting is the platform I am currently using and this site is hosted on.
This platform has been developed by internet marketers that know and understand this business concept.
They offer affordable plans with great support, unlimited websites, WordPress fantastic support, plus free SSL certificate, free daily malware scans, and free website transfers.
I really think they are awesome and totally recommend you give them a try.
There are many different domain name registrars on the net.
A domain name is your own online asset. Except for the fact you need your own registered domain name to build your WordPress site on, you can purchase domain names as an investment. If you find a great valuable domain name, you want to grab it ASAP otherwise would be quickly snatched up by someone else.
There is a great business out there on buying and selling domain names. I personally own a list of 20 domain names and I think they are quite valuable now. The .com domain names become harder to find and would be a time when I would sell those domains for great profits.
Many marketers out there are using these practices so a registration of a domain name is one of the things where you don't need to pay extra as long as you buy them from a reputable company
Many internet marketers swear by Namecheap.
If you would ask me what is the biggest regret in my business, I will definitely tell you that I wish I knew from the start the power of list building.
As an affiliate marketer, I did the mistake everyone does when they start, recommending other products without keeping a database. I was literally serving customers on the plate after all the hard work, and then start over again.
If you make the same mistake, then, STOP right now, you are losing A LOT of money, traffic, and ranking.
All you need is an e-mail marketing service (autoresponder) and a lead magnet tool.
The autoresponder has been described as the best thing that ever happened to internet marketing. I have to agree.
The ability to build up a large database of customers and to send them personalized messages whenever you want it is priceless. It is true that “the money is in the list”.
No internet marketer can afford to be without a good autoresponder!
AWeber offers a free trial of 30 days where you can test the platform with all available tools.
The start-up plan is the $19/ month for up to 500 subscribers and unlimited emails.
The platform is very easy to navigate, they have lots of training tutorials. Keep in mind, it does renew at $19 per month after your first month.
One of the best ways to capture leads into your business is by creating and offering free valuable content.
I always find it challenging to write my content in an E-book format that looks great and professional
Sqribble is incredibly easy to use software that helps you create your E-book / free guide within minutes.
You can have the most beautifully designed website, if you are not SEO minded, no one will find it and your whole entire work will meet disappointment.
The Yoast plugin is one of the best SEO tools I came across in my online business because. It helps you with search engine optimization, improving your ranking no matter your experience level.
The plugin comes with a free version and a PRO version. The beauty of this plugin is that the free version is more than enough and no need for any upgrades.
I personally use the free version and I am more than happy.
Check Yoast SEO here.
Keyword research is one of the most important tasks you need to perform. Get it wrong and most of what you do afterward may be in vain. Imagine the waste of time and money using an unreliable tool that does not give you the correct information…
You can spend a long time developing your own product, finding affiliate programs, and working on your sales copy, thinking there is a demand for your product, just to discover you got it all wrong! I have made this mistake once and it cost me dearly!
I use and recommend Google’s free keyword tool.
My Most Powerful Tool
Optimize Press is a powerful WordPress page builder that provides full marketing solutions.
It is basically an all in one marketing platform, easy to use where you can build your entire business from scratch. No matter what you are looking for, from high converting landing pages to seminars and events pages, you will find everything in one place.
This site is built on the Optimize Press theme called Smart Theme and is just the name suggests, a very smart, clean theme that I absolutely love.
If you would have to start all over again and ask me to pick only one of the business tools from my list, Optimize Press is no doubt my #1 choice.
What Is Your Best Business Tool?
Wherever you are just starting on your online journey or you are an experienced internet marketer, I would love to know what is the best tool you use in your business.
I am always looking for new experiences and find the best tools to help me work more efficiently